MarGEn Communication is a profit making organization established in 2015 by a pool of promising young experts who are committed to bring social impact through business investment. MarGEn stands for Market, Gender and Environment that responses to our social and environmental issues through business dedication. MarGEn promotes inclusive business through partnering with the local micro and small enterprises aiming to develop them as well.
Together Each Achieves More (TEAM) or ‘teamwork’ is the belief and guiding principle of MarGEn Communication. The expert members of here, as of today, worked together in projects/programs, non-profit organizations, businesses, and voluntary activities. It started the journey with market research and training.
Capacity and Past Performance of MarGEn Communication
Area of Expertise
- Market research and value chain analysis
- Enterprise Capacity Building and Social Business Modeling
- Agriculture Supply Chain and Postharvest Management
Number of experts members
- Market Development Expert – 2
- Horticulture and Postharvest management Expert – 2
- Fisheries Expert – 1
- Capacity Building – 2
- Researchers – 2
- Agricultural Engineer – 2
- Social Business and Enterprise Development Expert – 3
Association
- Hortex Foundation
- Bangladesh Agricultural University (BAU), Mymensingh
- Bangladesh Agricultural Research Institute (BARI), Joydebpur, Gazipur-1701
Past Performance
a) Enhance the throughput of the e-commerce-based supply chain for mango-Swisscontact Bangladesh –2020
A short-term project (from June to August 2020) funded by Swiss contact Bangladesh, has been implemented by MarGEn in joint venture with Parmeeda.com to support in increasing the volume of fresh mango being traded through the e-Commerce-based supply chainto tackle the disruption in the usual supply chain due to the ongoing COVID-19 pandemic.
b) Developing Participatory Sustainability Plan of Community Based Market Spaces under Making Market Work for Women (MMWW) Project- Action Aid Bangladesh –2019
The study was commissioned by Action Aid Bangladesh in September 2019. The overall objective of the study was to assess the present situation of community-based market spaces and develop a strategy to make those function and sustainable under the project of MMWW. This project was funded by Embassy of the Kingdom of Netherlands.
c) Market Research and Value Chain Assessment for Agricultural and Non-agricultural product-Action Aid Bangladesh –2019
The assessment was conducted by MarGEn in February 2019. The study was to carry out Value Chain Analysis of 6 sub-sectors ( Cattle, Poultry, Vegetable, Pulse, Betel Leaf and Onion). The value chain study was commissioned by the project “Making Market Work for Women” implemented by Action Aid Bangladesh. This project was funded by Embassy of the Kingdom of Netherlands.
d) Assessment of Community-Based Organization (CBOs) and producers Business and capacity building of the CBOs with a view to develop social business model- Transform Aid International Bangladesh –2018
The project was implemented by MarGEn in 2018. It was funded by Transformed Aid International. MarGEn assessed the Community Based Organization of PARI Development Trust, implanting partners of Transform Aid International. MarGEn conducted capacity building training for the staffs of PARI on social business project development and assessment of community based organization to design and development of social business project for PARI.
e) Baseline of Promoting Opportunities for Women empowerment (POWEP) Project- Pollisree – 2017
A baseline assessment was conducted by the MarGEn for Pollisree, a national NGO in Bangladesh. The assessment was for the POWER project funded by Oxfam.
f) Staff Foundation Training Course Conduction on Social Enterprise- PARI Development Trust– 2017
MarGEn provided a foundation training on social business development for the staffs of PARI Development Trust, a national NGO in Bangladesh funded by Transform Aid International. The program was implemented in 2017.
g) Conducted a Feasibility Study on Natural Storage for Vegetable in Khulna District – Euro consult Mott MacDonald, Blue Gold Project -2016
MarGEn awarded an innovation fund in the Blue Gold project funded by Netherland Govt and implemented by jointly Mott MacDonald and Bangladesh Water Development Board. The award was provided for an feasibility assessment of the natural storage establishment for vegetable farmers in the coastal area of Bangladesh.
h) Conducted Training on “Monitoring and Evaluation “Social Enterprise Development and Assessment” Transform Aid International Bangladesh -2016
Transformed Aid International hired MarGEn to facilitate a training on Social Enterprise Development in 2016 for the partners organization. It was a 3 days residential training for 7 implementing partners in Bangladesh.
i) Conducted Training on Market Development and Value Chain Analysis – Social Development Foundation -2015
MarGEn conducted a training on value chain analysis and market development for the staffs of Social Development Foundation in 2015.
Director (Research & Promotion)
Dr. Ebna Habib Md. Shofiur Rahaman
Dr. Ebna Habib Md. Shofiur Rahaman has over 20 years of working experience in agriculture research & development, post-harvest management, market research, nutrition and gender activities in different national and international organization like Bangladesh Agricultural University, Bangladesh Agricultural Research Institute, GMark Consulting Ltd., International Potato Center etc.
Key Qualifications
- MS and PhD in Horticulture from Bangladesh Agricultural University, Mymensingh
- Post-doctoral training from University of Hohenheim, Stuttgart, Germany
- Served as a Research Associated in USDA funded project at Dept. of Horticulture, Bangladesh Agricultural University (BAU) where he was involved in collection, evaluation and utilization of different fruit and vegetable germplasm from Bangladesh. Where he was also involved in facilitating to conduct MS research of different students under Dept. of Horticulture, BAU, Mymensingh.
- While working in Bangladesh Agricultural Research Institute (BARI) as Senior Scientific Officer, he was directly involved in 2 late blight resistant, 2 salt tolerance & 1 heat tolerance potato variety development and 2 beta-carotene rich orange fleshed sweetpotato variety development in Bangladesh. During his research involvement in BAU, BARI and CIP, he has published 38 scientific papers in different scientific journals, 2 booklets, one training manual and 12 research reports.
- Worked as Potato Sector Specialist on SWISS CONTACT – KATALYST funded Potato Sector Development Project, implemented by GMark Consulting Ltd where I introduced improved Natural Storage System using evaporative cooling system techniques to increase shelf life and reduce post-harvest losses of potato and vegetables first time in Bangladesh. In this project, I assist to design the intervention plan, assist to conduct potato value chain study and identified potato value chain. Directly involved in formation of Bangladesh Potato Exporters Association.
- Experienced in farmers selection, farmers group formation, developing training manual, conducting farmers training on different aspects of livelihood improvement program.
- Expertise on production, disease & pest management, post-harvest management, processing, exporting and alternative use of potato. Developed two training manuals on improved production technology and post-harvest management of potato & sweetpotato.
- Introduced IPM technology among one hundred thousand farmers to grow potato, sweetpotato and vegetables and strengthen value chains of those crops among different stakeholders in Bangladesh while working in USAID Horticulture Project of International Potato Center (CIP).
- Well experience in preparing questioner, budget preparation workplan & budget preparation. Highly experienced in report writing, preparation and presentation of the report at different national & international workshop & seminars.
- Have an experience on working with different private sectors involved in potato, sweetpotato and vegetables sectors in Bangladesh.
Received training on;
| Title of Training | Duration | Organized by |
| Fraud Prevention Awareness Training on Good Agriculture Practices (GAP) | Sep 03, 2020 Jan 24-26, 2015 | International Potato Center, Lima, Peru Winrock International |
| Gender Capacity Strengthening | Dec 01-03, 2013 | International Potato Center, Lima, Peru |
| Nutrition Quality Assessment on Root & Tuber Crops | March 18-21, 2013 | International Potato Center, Lima, Peru |
| Participatory Market Chain Assessment (PMCA) | Feb 22-24, 2012 | International Potato Center, Lima, Peru |
| ToT on Summer Tomato Integrated Crop Management | April 03-05, 2012 | The World Vegetable Center, Taiwan |
| Monitoring & Result Management (MRM) | May 17-18, 2010 | SWISS CONTACT-KATALYST |
| Hybridization in Potato | July 01-15, 2009 | Central Potato Research Institute (CPRI), Shimla, HP, India |
| TOT on Integrated Crop Management (ICM) of Tuber Crops | Dec 11-13, 2007 | TCRC, BARI, Gazipur, Bangladesh |
Consultant
Dr. Mohammed Razu Ahmed
Dr. Razu Ahmed is a horticulture and nutritional professional with more than 16 years of experience including 4 years with the World Vegetable Center (previous name AVRDC) serving as Country Coordinator. Strong expertise on GAP of vegetables & fruit, postharvest management, value chain development including export market linkage, horticulture-based research and development, agro-processing, contract farming with public, private and international organizations. Was head of supply chain knowledge management with USAID funded USAID Horticulture Project and USAID Postharvest Project for reducing postharvest losses of horticultural crops and ensure food safety of produced fruit, vegetables & betel leaf. Has consistently excelled at focusing on sustainable development interventions, building public-private partnerships, developing capacity of associations, local service providers, and fostering a spirit of entrepreneurship and improved competitive positioning among business owners and support institutions. Along with the experiences I also served as translator and interpreter in national and international organizations like Tango International, Gramin Bikash Foundation and Welt Hunger Hilfe. Besides I developed a good number of manuals for government organization, UN organization (WFP) and NGO (World Vegetable Center, Winrock International, CARE).
Core Competencies
| Applied Nutrition | Training manual developer, Translator & Interpreter | Project Management & report writing |
| Postharvest technology | Value Chain Development | Project formulation |
| Food safety | Food microbiology | Operational Improvement |
| Contract farming | Home gardening | Staff Motivation |
| Conflict management & Team lead | Pest management | Communication |